Bel-Ray Company Inc is pleased to announce that they have appointed the Yellow Marine Consultancy for sales representation in Europe, South Africa and the Middle East.

For more than 60 years, Bel-Ray Company has produced high performance marine lubricants for everyone from the United States Navy to the largest manufacturers of outboard marine engines. The specialty lubricants produced, engineered and developed for virtually every marine application. With products for two-stroke, four-stroke and diesel engines in outboard, inboard, stern drive and jet drive systems. The line also includes gear oils and service lubricants to complete the product line for all marine lubrication needs.

“We are pleased to welcome Yellow Marine Consultancy to Bel-Ray. Chris’ extensive knowledge of the international market and established relationships throughout his territory will help accelerate our international presence,” said Bel-Ray Marine General Manager, Jim Self. “Chris has an excellent track record of providing exceptional customer support and will help us in our mission to deliver the best service and best products to our customers for all of their marine lubrication needs.”

Yellow Marine Consultancy Ltd was founded by marine industry veteran, Christopher Yellow. His 32 plus years of experience in identifying and establishing strong distribution partners, has driven success and profitable sales at both OEM and aftermarket levels.

“I am delighted that Yellow Marine Consultancy will be representing Bel-Ray and their marine division across Europe, Middle East and South Africa”  – Chris Yellow, President and Owner, Yellow Marine Consultancy Ltd

The agency will represent Bel-Ray in territories including Europe, South Africa and the Middle East.

Bel-Ray continues to grow its consumer marine product line with new and innovative products designed to meet the needs of the boating industry with a focus on performance and dependability.

For more information on Bel-Ray’s complete line of specialty lubricants for the marine industry, please visit

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